Blog


Target Tech Product Detail Page

Posted on April 13th, by Ronnie in Branding, Graphic Design, User Experience. No Comments

Last year, one of the huge initiatives I helped work on was redesigning the Product Detail page for Target Tech (formerly known as Target Mobile). A few of the design challenges were creating a place to display current promotions, designing for the “order online, pick up in store” experience, a couple icons and placement of the recycle CTA.

I designed a collapsible promo spot that rotates the offers when closed.

The store locator was also integrated, as well as the store selection flow.

It’s awesome to see our work integrated with the target.com site!



Target Tech Samsung Galaxy S8 Promo

Posted on April 13th, by Ronnie in Graphic Design. No Comments

Target is our mother company and sometimes asks us to help out with promos. I was super excited to work on this design, since it is a phone that I am looking forward to purchasing in the future. Super stoked when it went live with the Target weekly ad.



Car Sightings – German Edition

Posted on April 10th, by Ronnie in Transpo, Travel. No Comments

I don’t carry a DSLR with me on the daily. My “go to” is my phone. Glad that an industrial designer had the stroke of genius to combine cameras with mobile phones. I haven’t gone to a car show in years. My car sightings are usually in the wild. That requires a keen eye, fast reaction and a trusty phone. I missed a few dope finds because of my super slow HTC One M9. I saw a new NSX driving around SF before it was officially released. By the time my phone was ready, it was a block away. Below are some of the parked cars I’ve seen in the past few months. Locations range from San Francisco, LA and Sweden.



Meeting Joe Montana

Posted on March 13th, by Ronnie in Editorial, Life. No Comments

It was a regular day. I just picked up Girl Scout Cookies from Cin (from my dealer Sky). While waiting for the light to turn green, I saw Joe in the distance, and shouted “Joe!”

I would have been happy with a wave. Then he did a light jog towards me and shook my hand. I was super stoked.

He said “Nice seeing you”

I said “Nice meeting you!

and we both said “take care”

He hopped into a Rover and We gave each other a thumbs up.

It was awesome meeting my favorite QB of all time. He was super cool and classy!



DIY Sid Phillips Costume

Posted on October 29th, by Ronnie in Art, Life. No Comments

This Halloween, I was going to reuse an old costume like Nick Fury or Ash. My team at work is coming as Disney Villains. Two days ago I was convinced to join the fun by being Sid from Toy Story, since I pretty much dress like him. It was too late to order a shirt online, so I had no choice but to make a shirt and find some braces.

Below are the steps to make the costume:

Draw the skull

Cut it out with an X-ACTO blade

Use an “oil based” paint marker to fill in the skull. The paint will bleed through. Be sure to place a piece of cardboard under the front of the shirt.

It takes a few layers for it to look more white. Wait for it to dry and reapply a few times

Finished skull shirt

Find some fake braces. Then get … Read More »



Coffee Break with Chad

Posted on October 13th, by Ronnie in Life. No Comments

Every few months, Chad and I catch up over lunch. Our latest meet up was at Philz. We usually talk about life, art, inspiration and end up drawing on napkins.

This time, Chad surprised me with a dope 5 Panel. We used to carry his brand Soul Regiment at the Flagship Fatlace store. It’s awesome to see how it has evolved. It’s one of my favorite brands because of the clean designs and positivity.

Thanks Chad!



Unplanned Reunion at Fatlace Friday

Posted on July 19th, by Ronnie in Drift, Event Coverage, Life. No Comments

Friday nights I am usually at sparring practice. A few weeks ago, I skipped practice to attend Fatlace Friday. When I first arrived, it was packed with a lot of new faces. The usual suspects like Felix, Lorenze, Alex, Sara and Brian were there. I barely missed Mark since he was flying out to the PI. DJing was Ant One, who I saw years ago at the Mecca house spinning as a youngsta! It was a dope and mellow event. At the end, the old Fatlace crew showed up. What a cool surprise! I also saw my favorite e36 M3, Animal Styleee.

 



Mini QFO

Posted on May 16th, by Ronnie in Editorial. No Comments

Scratching “on the go” has gone a long way. My current setup consists of a Vestax portable turntable, Raiden Fader and Butter Rug. The beats I rock to are: Thudrumble (Warflex D-Styles & Goldvoltron) apps or Super Duck Breaks track number 8. Favorite record is D-Styles, Gag Ball Breaks vs. STD Breaks Skipless. I love that you can drop the needle anywhere and land on a dope sample every time. No need to remember your favorite spots.

The portable scratch scene is dope. No need to invest in 1200s and a mixer to practice. The only thing that’s annoying is the “hypebeast” retail strategy. A lot of the records drop with “extremely limited quantity”. But if you just need “fresh” and “ahhh”. You can probably find that pretty easy.



The Dreaded Wall Splits

Posted on May 9th, by Ronnie in Editorial, Martial Arts. No Comments

Taekwondo is an excellent way to stay flexible. For the painful wall splits, all to need is a wall and gravity. This is probably the widest I’ve gone in more than 20 years… Thanks Master Jun! Now I can go for head shots! (Thanks Ate Lucy for the action shot)



Smash Brothers

Posted on May 3rd, by Ronnie in Editorial. No Comments

It was an honor to train with these guys. They will be shooting for a spot to represent the US at international tournaments.

I learned a lot just be watching them. Their movements are relaxed and lighting quick.

Things I need to work on:

Efficiency of defense
Skip back while kicking
Skip diagonal for a better angle
Block (away from body), kick

For offense
Think of the second kick
Loosen round house
Back kick on the half step
No step tornado (crazy)

Practice the cut kick to defend against back kick

Arden taught me a cool set a couple days ago
Tornado, 180 switch, back kick (K4)



Sparring With Champs

Posted on April 23rd, by Ronnie in Martial Arts. No Comments

Today was a special day to practice sparring. Two of Master Jun’s students are trying out for spots on the national team. Reymoor is the first seed and current national and state champ. Adrey is the California State champ in his weight class. Master Sonu (an international champ) and some of his students also were training.

While “moving” with Reymoor, he spotted a few things that I need to work on. He showed me an efficient block/kick defense, Tanis about lateral movement, kicking from different angles and loosening up my roundhouse.

After that I warmed up with Master Sonu. It sure didn’t feel like a warm up. He went all out aggressive while I was trying to evade. It was tough to counter his barrage of kicks.

I learned a lot from that. He said to kick quicker, no set up or … Read More »



Top Nine posts on Instagram

Posted on December 28th, by Ronnie in Life. No Comments

Instagram hijacked my blogs, but here are the top 9 posts.

1: Took this when Moscone center was getting built. I hopped out of Mark’s bimmer and took the photo w/ a disposable camera.

2: Chris B’s wall

3: Caleb’s picture day

4: Watching Force Awakens w/ the fam

5: Caleb’s birthday

6: Swift Rock sticker written by East3, cut by Mark and the Fatlace staff… RIP Brian

7: Fist pose with the boys

8: The fellas at P’s house

9: Giants game w/ fam bam



Magical Cooking Pot

Posted on December 21st, by Ronnie in Life. No Comments

While decorating the house for Christmas, Mara had the great idea to use the slow cooker. Only problem is, it makes the house smell like food. I suggested cooking outside. So I set up a table and extension cord. Mara prepared the chicken dish. She continued decorating the tree and said it was ready. I brought down the slow cooker, plugged it in and set it for 4 hours.

When I got upstairs Mara asked me if I brought down the pot by itself or with the cooker. I said "just the pot, doesn’t it magically cook things when you put food in it?"… Sheesh!



M8 broke, M9 replacement

Posted on December 7th, by Ronnie in Editorial, Photography. No Comments

My trusty HTC One M8 started to malfunction. Lucky I had insurance. The replacement was an M9. I’m happy with the photo quality. Check out the trailing night shot of the Muni.



Cupcake Frosting Technique

Posted on October 28th, by Ronnie in Life. No Comments

Mara made some strawberry cream cheese cupcakes from scratch. I frosted them and they looked like this. She said they looked like poo. 💩😐

Renee said me and Jerry have the exact same skills. Right on!



Robot Music

Posted on October 16th, by Ronnie in Music. No Comments

Put together a CD full of "robot music" as the kids would call it. It’s composed of mixes from Blend Daddy, DJ Esposo, Scotty Fox and TDCamp.



TKD Notes

Posted on October 7th, by Ronnie in Martial Arts. No Comments

Practice
hip flex for RH
Power from core
Hop with feet in "L"

Sparring
RH, go in, crescent
Superman punch
RH, superman
Slide Spin hook
Arms up for quick jabs
Punch RH

Forms
Point toes
High knees
Relaxed with "cut it" snap



Family Fun at AT&T Park

Posted on October 6th, by Ronnie in Life. No Comments

Watching a game is always a good time time. When I was a kid my dad would bring me and OJ to ballgames. Everyone has a blast. Aiden’s favorite parts were there game and Coke bottle slide. Caleb’s was “cotton candy”… Oh Caleb!



Back Rub emoji

Posted on August 27th, by Ronnie in Life. No Comments



*nsfw* hot dad

Posted on August 16th, by Ronnie in Editorial. No Comments

It’s 90 degrees, just took out the garbage… I walk back in the house, take off my shirt, throw it on a chair. I tell my wife, "I’m not trying to be sexy, just hot"


Twist One

Posted on July 3rd, by Ronnie in Art. No Comments

Back in ’95, Mark and I met Barry while he was painting with Dug on Market Street. He asked us, “do you write?” and when I said “yeah Reign”, he is the only one who ever said “r-e-i-g-n?”

Normally, people spell my name wrong, but he got it right. Twist said, “I see you up” and I said “yeah I see you up too”. This is when he was up on every corner of the city. Couldn’t miss his tags and throwies! Long gone are the days of seeing “dope” tags and throw ups all over the city (there are a few good writers that stick out though). He is still has one of the best hand styles in the business. True master of the craft!

Saw this while visiting NY



Let the TKD journey begin

Posted on February 10th, by Ronnie in Editorial. No Comments

Starting up Tae Kwon Do with Aiden. I’m sore… Can’t do 20 pushups in a row and forms are confusing!

I learned the bullet much today. It’s a triple kick. The kicks and sparring that I have have seen so far are no joke!


Cool article about designers

Posted on September 13th, by Ronnie in Editorial. No Comments

It’s tough to measure how great of a designer you are, but this article breaks it down. Where do you fit in?

View story at Medium.com


OJ in Town

Posted on August 26th, by Ronnie in Life. No Comments

Had a couple brewskis with the broski. Caught up on life and talked about branding.



Lunchtime Run

Posted on January 26th, by Ronnie in Food, Health, Life. No Comments

Ran 2 miles during lunch. The landmarks were Pier 14 and AT&T Park. That’s about 1.1 miles according to Google Maps.

Instead of a continuous run, there was a lunch break at Primp Patio. I went with Jamaican Jerk Chicken.

Ended the day with a smoothie. Banana, Strawbeerry, Mango and Grapes with Orange Juice.



M: Mouse Theme

Posted on September 14th, by Ronnie in Art. No Comments

This week in Raevyn’s sticky note battle the letter M, Mouse theme and black and white. I missed the B/W part. Oops!



Finding the right Color Combo

Posted on June 16th, by Ronnie in Drift, Life, Random, Transpo. No Comments

Found out what the light blue Ferrari color is called… It’s Avio Met. Painting this red would have been way too easy, decided to change it up.



Sizzling Summer Savings

Posted on June 16th, by Ronnie in Random. No Comments

Right after “Spooktacular Saving”s, “Sizzling Summer” is the marketing copy that Iove. It’s so cheesy! This year I designed an a on a watery background with fire to make the ad Sizzle! An old Nike ad inspired the fire.



Jennifer Lopez: Viva Móvil Facebook and Twitter

Posted on June 10th, by Ronnie in Branding, Web. No Comments

I was stoked to work on the launch of Jennifer Lopez’s Viva Móvil brand. It was an intense project with a very short timeline. The team and I did the impossible and there were no problems at the launch. Phase 2 is underway and very excited to continue working with Viva Móvil.

Never thought I’d be designing something for JLo’s official FB! Was only up for a few days, but very cool.

 

This is the Viva Móvil FB page. Strong branding.

 

This graphic’s theme is “Future of Shopping”.

 

I also whipped out the Twitter branding.



Kids with their favorite friends

Posted on May 5th, by Ronnie in Editorial. No Comments

Aiden and Caleb having fun with Scooby and Pekkle.



Nemesis Night Slide

Posted on March 11th, by Ronnie in Life. No Comments

I used to think it was impossible to drift in GT5 but car setup is super important. It’s doable, but still tricky.

Here’s a photo of tandem with Jeff A. He got me into it by sending me a modded M Roadster and inviting me to Night Slide. Good times!



Digital Retouch and Mockups

Posted on March 5th, by Ronnie in Graphic Design, Web. No Comments

Retouch assets and design for homepage ad placements.

One of the challenges was to remove the play button from the image.



iPhone Microsite

Posted on March 5th, by Ronnie in Branding, Graphic Design, Web. No Comments

Design and Build mini site for selling iPhones. I was responsible for the art direction, design, UI and build out of the co-branded site.

Homepage

Shop Page



HTC Evo Design 4G Banner

Posted on February 28th, by Ronnie in Graphic Design, Web. No Comments


Party Invite

Posted on February 25th, by Ronnie in Graphic Design, Life, Print. No Comments

Design for my baby’s 1st birthday party. It was a fun filled carnival themed event.



Aiden’s Car Show

Posted on December 9th, by Ronnie in Life. No Comments

These Hot Wheels are show and go.



SF International Car Show

Posted on December 2nd, by Ronnie in Event Coverage, Life, Transpo. No Comments

The San Francisco International Auto Show happens every year and one of the few venues open at Thanksgiving. This year it included the San Francisco Auto Salon. Most of the car show looked like showroom, not many concepts. I was looking for a GTR for Aiden to check out, but Nissan sait it was in LA getting ready for another car show. The Nissan rep said “sorry there are no GTRs at this show. He didn’t know about Fatlace x Ben Sopra Godzilla.

The sections that were more exciting were Tuners Alley and the Auto Salon. Even though I’ve seen the two Fatlace beasts at the Paddock, it was cool to see them with other fixed up whips. Aiden was excited to see the Fatlace GTR. He really liked the wheels.

John (@vipstylecars) was kind enough to give me a sneak preview … Read More »



Sam’s Chowder House, Photos around Bart and Initial D Stage 5

Posted on November 11th, by Ronnie in Food, Life, Photography. No Comments

Last weekend, we took it easy and had dinner at Sam’s Chowder House. They are famous for Clam Chowder and the Lobster Roll. I tried the lobster roll last month. It was pretty good but a little dry. This time I ordered the Hawaiian Escolar and a cup of Chowder. Stella went perfect with the meal. The Escolar and chowder were pretty good, I’d recommend it.

After dinner we watched the sun dip and hung out at the beach for a few.

This Ferrari broke a lot of necks at the parking lot.

On the way to work I was a able to see the Alemany Burners. This is a shot of (part of) Estria and Bam, painted by Bam. Tough to get a clean shot on a moving train w/ an iPhone.

When I see a chance to Tilt Shift something, I’ll take … Read More »



Facebook Giveaway Graphics

Posted on September 12th, by Ronnie in Random. No Comments

These graphics were designed for another contest targeting the college crowd. The social media team requested loud colors for the back to school themed contest. The fill in for “Giveaway” was created with airbrush in Photoshop. (Art Direction, Design)


Red Bull invades the streets

Posted on September 7th, by Ronnie in Transpo, Video. No Comments



The Chairman and writer talk with Bam

Posted on September 6th, by Ronnie in Art, Food, Life, Random. No Comments

For the last few months I’ve been going to Chairman Bao for baked or steamed buns. I usually order baked chicken, but Ainstown and Shayboogie said steamed was better with pork. They were right! Baked chicken is still my fave though. Not much of a pork dude.

I catch Mike Bam at the Chairman truck sometimes. First time I saw him he was rockin a Chairman shirt, and I thought he was one of the chairman crew for a split second, lol!

Another time, we were exchanging bombing mission stories. I mentioned that TWS changed up bay area style and influenced me. He said that they were just painting what they wanted, doing their thing. That’s dope, style evolution happened naturally.

Back in the vandal days, painting was about getting up and getting away. “Now it’s like a picnic.”

Sent from my iPhone

Read More »


Gangsta S13

Posted on August 31st, by Ronnie in Transpo. No Comments

This video gets me hyped for drifting. Gonna see my S13 tomorrow. Bringing it home soon!



Gap Inc. Direct: Photo Studio Promo

Posted on August 28th, by Ronnie in Graphic Design, Print. No Comments

While working at the Gap Photo Studio, I collaborated with 3 photographers to create this promo. There was one photographer per brand (Gap, Banana Republic and Old Navy). Faded in the background is the triangular building. (art direction / design / retouch)



Work it out

Posted on August 17th, by Ronnie in Martial Arts. No Comments

This is the sandbag that I punch. I’m also doing pull ups, push. ups and dips. Planning to add shoulders and biceps to my custom workout. Not posting any of this on FB, IG or Twitter. No one needs to know. Just posting here to stay motivated and keep track of what I’m doing.



Beats by Dr. Dre: Contest Design

Posted on August 14th, by Ronnie in Graphic Design, Web. No Comments

Designed the graphics for LetsTalk’s Beats by Dre giveaway. It was strongly branded Beats style. I suggested the title and silly “Yolo” line, in order to connect closer with the target demographic.



With a piece of chalk

Posted on August 12th, by Ronnie in Editorial, Video. No Comments

Kids can break so good nowadays. This vid is beautiful and amazing. Moves and freezes are super clean.



Waimea before the great 808 Tsunami

Posted on August 10th, by Ronnie in Photography, Travel. No Comments

Shot this two years ago, a few days before the tsunami scare at Hawaii.



Ran into Chris on Bart

Posted on August 10th, by Ronnie in Life. No Comments

I ran into Chris on the way home. He’s on the bottom right of the throwback basketball photo. We go way back!



Samuel L. Jackson – Beez in the Trap

Posted on August 8th, by Ronnie in Editorial, Music, Video. No Comments

I know I’m late to the party, but this is pretty funny and irritating at the same time. Nicki Minaj is a wack rapper but Samuel Jackson is one of my favorite actors. He rules for this, haha!



Homepage Back to School Ads

Posted on August 8th, by Ronnie in Graphic Design, Web. No Comments

It’s back to school time! This is the only season when it’s OK to use a borderless torn paper look.

(Art Direction, Design)



Bay Bridge Down the Street

Posted on August 8th, by Ronnie in Random. No Comments

Saw this yesterday while taking a walk.



Road Show Flyer

Posted on August 7th, by Ronnie in Graphic Design, Print. No Comments

AAFES needed a flyer for an internal event. The theme was “road show”.

(Art Direction, Design)



W Hotel

Posted on August 7th, by Ronnie in Graphic Design, Web. No Comments

Micro site designed to for a W Hotel collab. The design was based on collateral from W Hotel.

(Art Direction, Design)



Z&Y

Posted on August 6th, by Ronnie in Food. No Comments

Went to Z&Y for lunch the other day. It was a trek, but really worth it. There were 10 of us, and ordered 7 dishes. Total damage was 13 bucks each, including a tip. The food was pretty good. It’s a Zagat rated spot too. They are well known for spicy. What we ordered wasn’t super spicy, enough spice for flavor though. I recommend this place and will definitely be back!



New Look

Posted on August 5th, by Ronnie in Editorial, Photography. No Comments

Updated the template, need to rebuild!



Independence Day at the Farm

Posted on July 31st, by Ronnie in Random, Transpo. No Comments

During the birthdate of our country, the fam and I went to the country to visit a farm. It was a day of independence form urban life, smart phones and the computer.



Bye SR

Posted on April 3rd, by Ronnie in Transpo. No Comments

Goodbye to the motor of my dreams. On to another chapter.



Tree Trimming

Posted on November 20th, by Ronnie in Life. No Comments

Listened to Misfits and Ramones earlier today. Later put up the tree with help from fam.



Propaganda

Posted on November 18th, by Ronnie in Editorial, Martial Arts. No Comments

Saw this sign at a Tae Kwon Do school. It says two things that are misleading. BJJ is not the most effective form of self defense and it doesn’t work on multiple opponents.

Don’t get me wrong. I’d love to learn how to roll and a few locks. A lot of my friends train in BJJ and I totally respect it. I just think the Tae Kwon Do school shouldn’t give people false information to gain new students.

The most effective form of martial arts depends on the practitioner. You can’t say one style is best.



Americano x Pastry

Posted on November 17th, by Ronnie in Uncategorized. No Comments

Had a super hot Americano with a Chocolate/Cinnamon pastry


Fast Forward at 1:AM Art Gallery

Posted on November 16th, by Ronnie in Uncategorized. No Comments

It is an exciting time for the graffiti scene. Walls are being taken down and boundaries are being pushed beyond their limits… This evolution is fusing old with new school, graffiti with fine art. An innovative and fresh art form is emerging that has collectors and fans asking for more.

1AM and curator, Mike Tyau, presented “Fast Forward”, a group exhibition that captured the progressive evolution of spray can art. The collection included works from Jaybo Monk from Germany, Suiko from Japan, Sueme from Canada and Poesia, Robz, and Bam from the Bay Area. In the past year, 1AM has showcased graffiti’s roots with the exhibition “The Classics” and present form with “Outside In”. “Fast Forward” is a journey into the future and an imagining of what graffiti as an art form can and will be. Immersed in the experimental, this … Read More »


Celia’s and beer

Posted on November 15th, by Ronnie in Uncategorized. No Comments

Had a carne asada burrito and racer 5. Celia’s take out sucks. Check your order before leaving.


Destroy and Rebuild

Posted on November 14th, by Ronnie in Uncategorized. No Comments

Starting a new site to showcase some of my work and document things I like.





On the Daily

Things that I think are worth writing about. Instagram hijacked my blogging!

Target Tech Product Detail Page

Last year, one of the huge initiatives I helped work on was redesigning the Product Detail page for Target Tech (formerly known as Target...

Target Tech Samsung Galaxy S8 Promo

Target is our mother company and sometimes asks us to help out with promos. I was super excited to work on this design, since...

Car Sightings – German Edition

I don’t carry a DSLR with me on the daily. My “go to” is my phone. Glad that an industrial designer had the stroke...